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Louisiana's Cajun Bayou Tourism Awards $75,000 to Community Projects

Louisiana’s Cajun Bayou Tourism (LCBT) awarded five community projects $75,000 in funding today from the Tourism Investment Program fund (TIP).

The funds, generated from a portion of the room tax revenues paid by overnight visitors to Lafourche Parish lodging accommodation, will go towards, two bayou development projects, an annual antique show, field enhancement at Minor Field and the development of a theatre series at Nicholls State University.

“These five projects selected by the Tourism Investment Program Committee and approved by the LCBT Board of Directors, based on their merit to increase tourism opportunities in Lafourche Parish will add significant value to our tourism development efforts for the area,” said LCBT President and CEO Timothy P. Bush. “Collectively, these project will expand access to Bayou Lafourche recreational experiences, increase the opportunity to host more sporting events, continue to push this regional as the cultural hub of the region and support one of the fall’s most significant generators of overnight stays.” 

The projects were evaluated according to the criteria established by the LCBT Board of Director. The funding will assist with the creation and development of projects that are expected to attract overnight visitors and generate spending for the local economy.

In all, the 2017 TIP cycle received a total of 11 applications for consideration, totaling more than $200,000 in requested funding. Five of the projects were presented to the LCBT Board of Directors for consideration based on their overall project strength, destination brand alignment and potential to generate overnight visitation, as well as increase economic impact within Lafourche Parish.

Since the TIP was implemented in 2016, LCBT has awarded $170,000 in grants that have supported both marketing and tourism development projects.

 “Every project we received were outstanding projects. The projects selected were those that best meet the goal of the Tourism Investment Program,” said TIP Chair Zina Sampey. On behalf of the committee, I want to thank all of the applicants for their time and effort in participating in this process.”

“The way to grow tourism in Lafourche Parish is by working together through community partnerships,” said LCBT Chair Marguerite Knight Erwin. “LCBT is very excited to work with these community partners to create new and continuing experiences to attract more travelers to our destination.”


Louisiana’s Cajun Bayou Tourism Honors Tourism Partners

In honor of National Travel and Tourism Week, Louisiana’s Cajun Bayou Tourism (LCBT) honored two local tourism partners with the “Spirit of the Bayou Tourism Award.”  The award honors Lafourche Parish tourism partners who deliver the Louisiana’s Cajun Bayou brand and provide visitors with outstanding customer service. 

The 2017 recipients of the award are Airboat Tours by Arthur Matherne and Herbert Adams of E.D. White Historic Site. The awards were presented by LCBT President & CEO, Timothy P. Bush and Lt. Governor Billy Nungesser, who is traveling around the state to celebrate a fifth consecutive record breaking year for tourism in Louisiana.  The event was hosted the Jean Lafitte National Park Wetlands Acadian Cultural Center in Thibodaux.

“Here in Louisiana’s Cajun Bayou, we have wonderful and supportive partners who work really hard and are great ambassadors for our community and the experiences this area offers,” said LCBT President & CEO Timothy P. Bush. “I say often that as the destination marketing organization, we don’t deliver the experiences to visitors, that role is what our partners do. I am extremely thankful that this area has so many wonderful partners who deliver the Louisiana’s Cajun Bayou brand through their work. We are very proud to honor Airboat Tours by Arthur Matherne and Herbert Adams for their contributions to tourism. They are shining examples of the 560 people who work in our local tourism industry every single day and provide value to our industry through their continuous hard work.”

Other highlights from the event include:

LCBT Launches New Destination Website

On Monday, LCBT launched a new website built to support the Louisiana’s Cajun Bayou brand, launched earlier this year. Designed by Tomahawk Tourism, the website features a new design that focuses on strong visual images of the area, simplistic navigation, and a storytelling element that showcases the natural, unapologetic culture found up and down the Bayou in Lafourche Parish.

“This new website will be a great extension to showcase the Louisiana’s Cajun Bayou story to visitors,” said Bush. “So many visitors plan their travel online today. We felt it was important to create a website that will inspire and assist visitors in planning their visit to the area.”

“We are beyond proud to have worked with Louisiana’s Cajun Bayou Tourism on this project, said Tomahawk Tourism USA CEO Marica Mackenroth Brewster. “They knew exactly how they wanted to portray Louisiana's Cajun Bayou online and the demographic to reach. The background research, strategy, content planning, and artistic direction were developed throughout a series of brain bouncing sessions which resulted in a stunning end product. From the navigation structure to the robust functionality, this website is positioned to engage and inspire visitors to experience Louisiana's Cajun Bayou.”

Wetlands Cultural Byway Videos

Louisiana’s Cajun Bayou Tourism and Houma Area Convention & Visitors Bureau have partnered together to produce a series of videos to promote the Wetlands Cultural Byway, which stretches over 250 miles between the two parishes.  The three videos focus on a multigenerational family, a group of millennials, and a couple looking to enjoy a romantic weekend getaway, all experiences that can be found along the byway.

Lt. Governor Touts State Tourism Numbers and Bass Trail Launch

Lt. Gov. Nungesser shared highlights about the positive growth of tourism for Louisiana. He also talked about the roll out of Louisiana Bass Trail, designed to get more fishing enthusiast traveling through some of Louisiana’s best state parks. The initiative highlights seven lakes at eight state parks throughout north Louisiana. To learn more about the Louisiana Bass Trail, visit LouisianaBassTrail.com.

National Speaker to Talk Online Reputation Management

LBCT will wrap up its National Travel and Tourism Week activities by hosting a tourism workshop on Sense of Place and Reputation Management, presented by Jim Brody. Brody is the president and CDN (Chief DMO Nerd) for Sense of Place, a company dedicated to helping destination marketing organizations and their partners navigate the digital landscape. He has a keen understand of digital marketing and reputation management. 

 


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