NEW TOURISM CAMPAIGN FOCUSES ON LAFOURCHE PARISH CULINARY SCENE BY SAYING: "YOU GOTTA TRY THIS!"
Raceland, Louisiana (April 21, 2022) – Louisiana’s Cajun Bayou, the destination marketing organization for Lafourche Parish, Louisiana, unveiled on Thursday a new tourism campaign focused on promoting the region’s unique, authentic and delicious culinary scene.
The “You Gotta Try This” campaign pays tribute to a common phrase said among residents and visitors when trying the unforgettable food up and down Bayou Lafourche. The campaign – which includes print, digital, out-of-home and social media advertising – builds upon the success of the award-winning Cajun Bayou Food Trail, which launched in 2018 and encourages people to “Wander off the Eatin’ Path.”
“With our authentic Cajun food and lifestyle, our award-winning Cajun Bayou Food Trail, and our incredibly talented chefs, Lafourche Parish is the fork and soul of Louisiana … and we want people to come try it all themselves,” said Louisiana’s Cajun Bayou Tourism President & CEO Cody A. Gray. “It’s a simple fact that when you visit Louisiana’s Cajun Bayou, you’re going to enjoy some of the best meals of your life. You don’t just ‘go out to eat’ here. Instead, it’s a whole experience. Whether you visit any of the 15 restaurants on the Cajun Bayou Food Trail, attend one of our many culinary-themed festivals or events, or you’re just out with friends at a local crawfish or shrimp boil, every bite in Louisiana’s Cajun Bayou is a memorable one.”
The campaign launches on the heels of multiple recognitions over the past three years for Lafourche Parish and its restaurants and chefs. In January 2019, the Cajun Bayou Food Trail was awarded “Tourism Promotion/Campaign of the Year” by the Louisiana Travel Association. In both 2020 and 2021, Thibodaux was recognized by USA Today 10Best as having one of the top three Best Small-Town Food Scenes in the United States. In addition, Chef Logan Boudreaux, executive chef of Cinclare in Thibodaux, and Chef Anthony Goldsmith, owner of Kajun Twist in Galliano and Kajun Twist & Grill in Lockport, were named by Louisiana Cookin’ as the magazine’s “Chefs to Watch” in Louisiana in 2020 and 2021, respectively.
Lafourche Parish is also home to the Chef John Folse Culinary Institute at Nicholls State University in Thibodaux. Named for Chef John Folse, Louisiana’s Culinary Ambassador to the World, it is the only post-secondary institution offering a four-year culinary degree in the state of Louisiana. Students have the opportunity to learn from world-renowned chefs and gain hands-on experience in the field of culinary arts right in the heart of where food and culture are intertwined.
With authentic Cajun food, up-and-coming chefs to watch, and a premiere culinary institute, there is no doubting Lafourche Parish is one of the best foodie destinations that few people have heard about. The new culinary-focused campaign aims to change that by emphasizing the mouthwatering cuisine and saying, “You Gotta Try This!”
Watch the new campaign video HERE!