This week, during the Louisiana Travel Association (LTA) annual meeting in Alexandria, Louisiana’s Cajun Bayou Tourism (LCBT) won the award for Tourism Promotion/Campaign of the Year for the Cajun Bayou Food Trail.
“We are pleased to accept this award for the Cajun Bayou Food Trail,” said Timothy P. Bush, LCBT president and CEO. “We wanted to create an experience that celebrates the authentic Cajun food scene found up and down the Bayou in Lafourche Parish and feel grateful to be honored for this project. Visitors from all over the world come to Louisiana to enjoy the food and Lafourche Parish is one of the best places to get a true Cajun meal. The Trail’s purpose is to bring that to light.”
“We are very honored and appreciative that the Louisiana Travel Association chose the Cajun Bayou Food Trail as Tourism Promotion/Campaign of the Year,” said CVB Board Chair Jeremy Punch. “We are proud of the team here at LCBT and could not have achieved this honor without the support of our Trail partners and restaurants.”
Highlights of the Cajun Bayou Food Trail campaign include more than 16,000 clicks to the Trail webpage on www.lacajunbayou.com and significant national media exposure. Lafourche Parish and the Cajun Bayou Food Trail have been featured in 40 stories in national print and online publications including USA Today, Travel Channel, Chicago Tribune, and Los Angeles Times. The reach of these stories has garnered well over $2 million in earned media for LCBT. Because of these nationwide stories, the visitor center has welcomed many travelers coming to the parish to take the Trail and eat in the local restaurants.
LCBT created the Cajun Bayou Food Trail to showcase the local food scene and its importance to Cajun culture in Lafourche Parish. The goal was to provide the parish with credibility and exposure as a food destination by elevating the local food story. The Trail consists of 16 restaurants/markets and six events. The Trail includes a map used to navigate the locations and a passport that is stamped when you visit one of the restaurants on the Trail. Passports require seven stamps then the participant receives a free t-shirt. Getting on the Trail is easy, visit www.lacajunbayou.com/foodtrail to download your map and passport.