Louisiana’s Cajun Bayou Tourism Unveils Wayfinding Signage Project
Raceland, La. (April 8, 2026) – Louisiana’s Cajun Bayou Tourism, the destination marketing organization for Lafourche Parish, in partnership with Lafourche Parish Government unveiled plans for a parish-wide wayfinding signage project set to debut this year. Designed to improve navigation and create a more welcoming experience for visitors, the project consists of 164 new vehicular wayfinding signs to be installed across the parish.
The new signs will guide travelers to every city and town in Lafourche Parish while directing both visitors and residents to major tourist attractions, historical sites, boat launches, fairgrounds, and sports parks. In addition, each sign will be color coordinated directly with the exhibits inside the newly opened Visitor Center in Raceland creating a unified signage system.
“Lafourche Parish Government is excited to partner with Louisiana’s Cajun Bayou Tourism on the installation of new wayfinding signage across the Parish” said Lafourche Parish President, Mitch Orgeron. “These new vehicular directional signs will guide our visitors to public attractions, parks, historic sites, and boat launches throughout Louisiana’s Cajun Bayou. I look forward to the completion of this exciting project and the continued growth of our tourism sector."
“We are looking forward to seeing our new signs come to life” said Jay Schexnaydre, President/CEO of Louisiana’s Cajun Bayou Tourism. “This will encourage visitors to explore more of what makes Lafourche Parish a year-round destination and make it easier for first-time visitors to navigate up and down the bayou.”
The initiative stems from the results of a visitor intercept survey led by Randall Travel Marketing that identified insufficient signage and wayfinding as a primary visitor complaint. The effort reflects Louisiana’s Cajun Bayou Tourism’s dedication to strengthening community infrastructure and advancing tourism and economic development. Installation is expected to begin in the Fall and continue through 2026.
