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New Tourism Campaign Encourages Prospective and Returning Visitors to “Remember Lafourche”

New Tourism Campaign Encourages Prospective and Returning Visitors to “Remember Lafourche”

 

Raceland, Louisiana (May 27, 2020) – As the world begins to emerge from the COVID-19 cocoon in which it’s been enveloped for the past few months, the entire travel industry is laser-focused on how to encourage visitors to newly discover or eagerly return to tourism destinations around the country. The team at Louisiana’s Cajun Bayou Tourism, the organization responsible for positioning Lafourche Parish as a regionally, nationally and internationally recognized tourism destination, has spent the past few months building a new strategy for attracting visitors and stimulating economic recovery and growth throughout the parish.


Louisiana’s Cajun Bayou Tourism Welcomes Two New Members to Its Staff

Louisiana’s Cajun Bayou Tourism Welcomes Two New Members to Its Staff

 

Raceland, Louisiana (April 14, 2020) - Louisiana’s Cajun Bayou Tourism announces that two new employees have joined its team of professionals dedicated to positioning Lafourche Parish as a regionally, nationally and internationally recognized, year-round tourism destination. Bree Plaisance, a resident of Lockport, began working for the tourism office last month as its Office Manager and Administrative Assistant; Cody A. Gray, who relocated from central Florida, joined the team in mid-April as its Director of Sales and Marketing.


Louisiana’s Cajun Bayou Tourism Wins State Award for Cajun Bayou Food Trail

This week, during the Louisiana Travel Association (LTA) annual meeting in Alexandria, Louisiana’s Cajun Bayou Tourism (LCBT) won the award for Tourism Promotion/Campaign of the Year for the Cajun Bayou Food Trail.

“We are pleased to accept this award for the Cajun Bayou Food Trail,” said Timothy P. Bush, LCBT president and CEO. “We wanted to create an experience that celebrates the authentic Cajun food scene found up and down the Bayou in Lafourche Parish and feel grateful to be honored for this project. Visitors from all over the world come to Louisiana to enjoy the food and Lafourche Parish is one of the best places to get a true Cajun meal. The Trail’s purpose is to bring that to light.”

“We are very honored and appreciative that the Louisiana Travel Association chose the Cajun Bayou Food Trail as Tourism Promotion/Campaign of the Year,” said CVB Board Chair Jeremy Punch. “We are proud of the team here at LCBT and could not have achieved this honor without the support of our Trail partners and restaurants.”

Highlights of the Cajun Bayou Food Trail campaign include more than 16,000 clicks to the Trail webpage on www.lacajunbayou.com and significant national media exposure. Lafourche Parish and the Cajun Bayou Food Trail have been featured in 40 stories in national print and online publications including USA Today, Travel Channel, Chicago Tribune, and Los Angeles Times. The reach of these stories has garnered well over $2 million in earned media for LCBT. Because of these nationwide stories, the visitor center has welcomed many travelers coming to the parish to take the Trail and eat in the local restaurants.


Louisiana's Cajun Bayou Tourism Awards $75,000 to Community Projects

Louisiana’s Cajun Bayou Tourism (LCBT) awarded five community projects $75,000 in funding today from the Tourism Investment Program fund (TIP).

The funds, generated from a portion of the room tax revenues paid by overnight visitors to Lafourche Parish lodging accommodation, will go towards, two bayou development projects, an annual antique show, field enhancement at Minor Field and the development of a theatre series at Nicholls State University.

“These five projects selected by the Tourism Investment Program Committee and approved by the LCBT Board of Directors, based on their merit to increase tourism opportunities in Lafourche Parish will add significant value to our tourism development efforts for the area,” said LCBT President and CEO Timothy P. Bush. “Collectively, these project will expand access to Bayou Lafourche recreational experiences, increase the opportunity to host more sporting events, continue to push this regional as the cultural hub of the region and support one of the fall’s most significant generators of overnight stays.” 


Louisiana’s Cajun Bayou Tourism Honors Tourism Partners

In honor of National Travel and Tourism Week, Louisiana’s Cajun Bayou Tourism (LCBT) honored two local tourism partners with the “Spirit of the Bayou Tourism Award.”  The award honors Lafourche Parish tourism partners who deliver the Louisiana’s Cajun Bayou brand and provide visitors with outstanding customer service. 

The 2017 recipients of the award are Airboat Tours by Arthur Matherne and Herbert Adams of E.D. White Historic Site. The awards were presented by LCBT President & CEO, Timothy P. Bush and Lt. Governor Billy Nungesser, who is traveling around the state to celebrate a fifth consecutive record breaking year for tourism in Louisiana.  The event was hosted the Jean Lafitte National Park Wetlands Acadian Cultural Center in Thibodaux.

“Here in Louisiana’s Cajun Bayou, we have wonderful and supportive partners who work really hard and are great ambassadors for our community and the experiences this area offers,” said LCBT President & CEO Timothy P. Bush. “I say often that as the destination marketing organization, we don’t deliver the experiences to visitors, that role is what our partners do. I am extremely thankful that this area has so many wonderful partners who deliver the Louisiana’s Cajun Bayou brand through their work. We are very proud to honor Airboat Tours by Arthur Matherne and Herbert Adams for their contributions to tourism. They are shining examples of the 560 people who work in our local tourism industry every single day and provide value to our industry through their continuous hard work.”


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